The medical spa industry is one of the fastest growing and most dynamic industries in the United States. According to estimates, the global medical spa industry is expected to grow at a compound annual growth rate (CAGR) of 13.8% between 2018 and 2026. This kind of growth has attracted many entrepreneurs into this niche industry. Yet, marketers still seem to struggle with how to market a medical spa business. So I thought I would share some tips on how you can market your medical spa.
Invest in Great Content
Today’s patient wants to be well-informed. They want to understand the procedures on offer, the risks and the benefits, and your business’ medical values before they make a decision. There are huge advantages to being able to offer your patients well-written content that explains the procedures you offer and what your business does. These pieces establish your medical spa as a thought leader in the industry, a business that patients can rely on to explain things to them in clear, memorable ways.
Remember: the purpose of a business is to create a customer. Building a relationship of trust is vital to being able to persuade a person to become a paying customer.
Use Your Social Media
Beauty and skincare businesses invest heavily in social media. The reason is simple: social media allows them to show proof of work, through images, so that patients can see the results of using their products. Social media is also the place where nearly everyone goes for information and recommendations. In today’s marketplace, no business can exist without a robust social media presence. You need it to promote your brand, your products, advertise and share specials.
Diversify Your Marketing Budget
You’ve heard the saying, “Don’t put all your eggs in one basket”. Diversification is important. You need to spread your media bets across different platforms. Don’t advertise on just one platform, or with just one tool such as Google Ads. You don’t know ahead of time what will work for you, so you have to spread your bets so you have the best chance of success.
Watch Your Reviews Carefully
Trust is one of the most important commodities in the world of business. In today’s digital world, trust is gained and destroyed through reviews and referrals. A bad review can devastate a business. The very best medical spa franchises have such high operating standards that they are deluged with positive reviews.
Having no reviews can be just as bad as having bad reviews. You want customers to review your products, and you want to minimize the number of bad reviews you have. The more good reviews you have, the more social credit you have and the more people will want to use your products.
Online directories are where people go to find service providers. These online directories have all the relevant contact information for your business, such as its domain name, phone number and street address. This makes your business more discoverable and increases your odds of getting traffic on your website and ultimately, paying customers.